Deploying Strategic Agility through the X-Matrix

Presented by Karl Scotland

In this workshop, we will explore how to boost an Agile Transformation with Strategy Deployment, a style of organisational improvement that engages the entire workforce in figuring out how a business can survive and thrive. The workshop will introduce Strategy Deployment using a framework called the X-Matrix – an A3 format which concisely visualises the alignment of True North, Aspirations, Strategy, Tactics and Evidence on a single sheet of paper. This approach enables a transformation to be viewed as a form of Catchball, a Lean practice with which improvement ideas are developed as they are passed around an organisation. Participants will learn how this can be achieved with additional Backbriefing and Experiment A3s, which promote collaboration between teams to experiment and discover solutions. As a result, solutions can emerge from the people closest to the problem, rather than being defined and directed by managers.


Karl Scotland helps businesses to become learning oriented organizations. Over the last 15 years he has been an advocate of Lean and Agile approaches. He has worked with companies such as BBC, Yahoo!, EMC Consulting, Rallz Software, Cisco and SDL. During that time, he has been a pioneer of using Kanban Systems and Strategy Deployment for product development, a founding member of both the Lean Systems Society and Limited WIP Society, as well as being an active community member and a regular conference speaker. In addition, Karl has been awarded the honorary Brickell Key Community Contribution Award at the 2013 Lean Kanban North America conference.